The phrase spin doctor entered British and American political vocabulary during the late 1980s and its meaning is captured broadly in Chambers 21st Century Dictionary as 'someone, especially in politics who tries to influence public opinion by putting a favourable bias information presented to the public or to the media'. The term has a strongly pejorative implication, suggesting that the spin placed on information is misleading and may be consciously intended to be so: spin doctors manipulate rather than merely manage news agendas.
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